What is MPLS (Multiprotocol Label Switching)?

MPLS has become the standard technology for creating enterprise WANs. It establishes a private connection between two or more company locations and is essentially a private cloud that can cost upwards of 10x more than conventional broadband Internet connection while not offering the same amount of bandwidth. MPLS offers a series of priority queues or tiers into which application traffic can be tagged and mapped for quality of service. This allows MPLS connections to provide greater performance guarantees than if an enterprise were to pipe all of its traffic over the public Internet.
Looking back further than MPLS, older T1 connections are still used by some organizations today but have become largely insufficient for high demand scenarios such as those that involve lots of voice, video and multimedia traffic, as well as a large number of guest or customer Wi-Fi connections such as in a hotel or hospital.
Some companies even rely on local ISP broadband connection at each site but then use VPNs (virtual private networks) to establish a connection between those sites. While this approach is used by some organizations, it offers less performance, particularly for real-time applications such as a VoIP call, not least because VPNs add extra header information on each packet for encryption. Although MPLS connections provide a quality of service guarantee that can’t be matched by public broadband or other approaches to establishing enterprise WANs, MPLS technology has its shortcomings.

Again, the amount of bandwidth provided on MPLS is less than standard broadband Internet connections and yet MPLS lines can cost upward of 10 times more. It’s also expensive and time consuming to expand an MPLS network, which doesn’t have the same level of traffic prioritization capabilities as SD-WAN and may not be as reliable or resilient in the face of an outage. MPLS networks are less adaptable and flexible when it comes to managing and optimizing traffic flows, and given their limited bandwidth, companies will often over-provision the capacity required to ensure performance levels. In the event of an outage, backup connections are often in place but infrequently tested and may not work as expected. Failover to the alternative circuit may not be immediate, in which case session-based instances such as VoIP calls will be interrupted.
This is a key area where SD-WAN shines. In the presence of multiple network circuits, such as MPLS, wired broadband Internet and wireless 4G LTE, SD-WAN can route traffic across the best circuit in real time based on the status and capability of a given connection. Traffic can be provisioned and optimized in real time depending on the specific needs of individual applications and thousands of devices can be managed from a single virtual interface.

What is SD-WAN (Software Defined WAN)?

Amid the rapid adoption of cloud-based applications and services, a significant portion of corporate traffic is already moving over the public Internet instead of remaining inside a company’s WAN – whether based on MPLS or otherwise. SD-WAN can interface with many Internet and WAN circuits at once to dynamically route traffic across the best circuit. It monitors the quality of connections and the speed at which a specific type of traffic will reach its destination when traveling over a given route. By being aware of the performance between all connection points, SD-WAN can send traffic over the most efficient route possible, whether that’s your enterprise MPLS line or a 4G LTE connection. If one of these connections is lost, SD-WAN will automatically and instantly reroute traffic over an alternative circuit so that session-based applications such as VoIP calls won’t be interrupted.
Compared to the handful of options for tagging and mapping MPLS traffic, SD-WAN may offer dozens or hundreds of ways to map application prioritization. SD-WAN typically comes with capability of identifying hundreds or thousands of applications and the ability to map those application into traffic queues. So for example, a company might choose to route all internal unified communications and other internal traffic over MPLS while piping cloud application traffic, file transfers, and other latency-insensitive instances to business or consumer Internet services.

Core benefits of SD-WAN:

• More bandwidth at a lower cost than MPLS when paired with public Internet connections.
  More options when choosing connection types as SD-WAN works MPLS, cable or fiber Internet, DSL and wireless Internet.
• Centralized management across branch networks, which are connected to a single interface and managed from a single overlay.
• Greater insight into network performance with detailed reports and statistics that enable a more granular view of a network.
• Better performance via intelligent routing. SD-WAN chooses the optimal network circuit for a given application or traffic type.
• Improved reliability with nearly immediate failover. If one connection fails, traffic can be re-routed over an alternative network in less than a second.
• Highly flexible and scalable as bandwidth can be allocated where and when it’s needed, such as during peak loads or the roll-out of a new application.
• Quick deployment since the launch of a new office location can be accomplished with a standard Internet connection instead of MPLS, which is slower to deploy.
• Secure connectivity by providing encrypted tunnels and next-generation firewall tech.

Common Misconceptions About SD-WAN

SD-WAN will always improve network performance – While SD-WAN can improve the performance of your Internet traffic, simply plugging broadband circuits into an SD-WAN device won’t improve performance without ample configuration and oversight. And in the case of traffic that is routed over the shared public Internet, the pace at which it reaches its destination ultimately depends current congestion levels and delivery capabilities.
SD-WAN will drastically reduce your IT spending and network expenses – SD-WAN does save money by allowing the use of inexpensive broadband Internet versus private MPLS connections, and SD-WAN will help replace hardware infrastructure such as routers and firewalls at the network edge, however, IT budgets don’t always shrink overall because organizations often reallocate the money they save on cheaper Internet services etc. toward cloud and networking technologies such as SD-WAN itself.
SD-WAN is easy to deploy and maintain, just plug in the box! – This isn’t exactly true and SD-WAN implementations will still require networking experts to design, configure and integrate an SD-WAN solution with a legacy network. Likewise, organizations considering SD-WAN should anticipate a requirement for staff who are knowledgeable in SD-WAN for ongoing configuration, maintenance and performance monitoring.
SD-WAN is competing with and will replace MPLS connections – While often viewed as a competitor to MPLS, SD-WAN complements that technology and isn’t necessarily going to replace it. As a private, dedicated line, MPLS offers a better performance guarantee whereas SD-WAN with a broadband Internet connection must route traffic over the public Internet. MPLS will remain in use by companies who require guaranteed performance and such organizations should be rightly hesitant to rip and replace MPLS with SD-WAN paired with standard Internet.

The Bottom Line: SD-WAN Optimizes & Hybridizes WANs

While not ideal for the needs of every organization or the solution to every networking problem, SD-WAN can help maximize application performance across networks, particularly when it comes to traffic from cloud-based and media-rich applications and services. SD-WAN can enable a hybrid network comprised of both pricier dedicated MPLS circuits and less expensive broadband Internet connections at certain branch locations in a network.
By combining the capabilities of various network types, SD-WAN allows enterprise organizations to create a single network infrastructure that is more optimized, flexible, adaptable, reliable and affordable. Much of this is thanks to the dynamic multi-path approach SD-WAN takes to routing network traffic over a conventional Internet connection, as well as the greater number of polices available for traffic prioritization and load balancing. Although SD-WAN is being rapidly adopted, it’s not necessarily replacement for MPLS in organizations who need guaranteed service quality and many companies reportedly plan to keep at least some of their MPLS connections, albeit in an increasingly limited capacity.
Overall, SD-WAN is poised to disrupt the relationship that enterprises and their IT departments have with WANs over the coming years.

KPIs for CX Return & CX Tips

Revenue growth

– A great customer experience leads to happy, loyal customers with better retention rates. Among other ways they contribute to increased revenue, happy customers are less price-sensitive, more willing to entertain offers for other products and services, and are more willing to refer new customers to your business. Forrester research suggests that the revenue of CX leaders will outgrow the revenue of companies with poor CX by five to one.

Customer Retention

– The quality of your customer experience has a direct impact on increasing customer retention and reducing churn. Customers are quick to move to competitors when they have a poor experience but also reward good customer experience with continued loyalty. It’s more profitable to keep an existing customer than to acquire a new one. Loyal customers returning to a company is a good indicator of profitability. Customer loyalty can be determined easily using a CRM system. Along with increasing the lifetime value of a specific customer, the benefits already discussed such as positive word of mouth advertising also ripple out here.

Cross-sell/Upsell

– Besides sticking around longer, customers who are especially satisfied or delighted with their experience may purchase additional products and services.

Cost-to-Serve

– The streamlined processes that result from improving customer experience can bring efficiency boosts across the board. For instance, introducing self-service options to resolve common issues would answer the most frequently asked questions more quickly and easily while simultaneously reducing load on support staff.

Expense control

– Having happy customers helps keep expenses in check. For starters, they tend to have less issues and require less support. But again, this ripples out in many ways such as the free advertising and customer referrals that help your business grow without having to allocate as much money toward advertising.

Map Customer Journeys

– Discover and optimize journeys in a way that matters to your customers. Good customer journey analytics software will let you draw parallels between customer interactions and business goals in seconds while artificial intelligence can reveal high-impact journeys and predict likely behavior. Such a platform would allow you to analyze buyer journeys from start to finish, providing knowledge with how to segment and engage customers.

How much does an unhappy customer cost?

While it can be easy to focus on how much of a return your company can expect from investing in customer experience, note that you’re also minimizing the number of negative customer experiences that your company has to account for. Angry customers cost time and money, not least from the expense of trying to make them happy again, but also in terms of negative reviews and feedback that discourages new customers.

What Kind of Return Can be Expected?

That also depends and good customer service means different things to different industries. Having a quality customer experience results in a greater return on investment for industries such as retail or hospitality, while it may contribute less toward overall success for industries such as utilities or medical care. Returns might manifest in a few weeks or months, or it might take a year or more for certain results to show.
Research by Avanade and Sitecore reported a $3 ROI expected for every $1 invested in the customer experience, though these results are limited to participants who were decision-makers in large corporations that were responsible for digital experiences, and the reward for successful investments has been bigger than average in digital experiences.
Niche companies who target a specific audience tend to have the happiest customers, while larger companies who serve a heterogeneous group of customers tend to have average customer service because they are addressing the needs of more people, diluting the overall experience.
According to figures from American Customer Satisfaction Index and the Medallia Institute, investments in customer experience eventually trickle down to shareholders. When comparing companies with above and below-average customer satisfaction scores, the top companies saw four times the growth in value as the bottom companies over a 10 year period.
While it will require patience to see some financial benefits of quality customer experience, it’s possible to build a customer experience program that is entirely self-funded by making affordable changes that yield major results which can be recycled into further improvements.
It should also be noted that pleasing customers more than they expect isn’t generally worthwhile. Over-delighting customers quickly results in diminishing returns. Reports have suggested that failing to meet customer expectations has twice the negative impact as delighting customers has a positive impact.

The Bottom Line: Quality CX Pays Off

It’s common for companies to mention their dedication to providing quality customer experience, but it’s difficult to measure the benefits of investing in customer experience. While making improvements to customer experience generally costs money and it isn’t easy to quantify success in these areas, there’s no arguing how crucial it is for the lifelong health of a business to have strong fundamentals when it comes to customer experience.
Companies are running out of places to drive earnings and have begun to question how they can deepen relationships with customers so they stay longer, buy more and ultimately their loyalty leads to new clients through word of mouth. Expectations are increasingly on the rise and companies who can exceed at customer satisfaction will have a competitive differentiator that’s hard to match.
When improving the customer experience that your company offers, ask what matters the most to customers – what are their pain points? Start in a small way that can be used to demonstrate positive effects and that can be scaled up after being proven successful. Efforts should have short term benefits and not just long-term goals in mind. There’s no denying that providing a quality customer experience brings a worthwhile return on investment, even if that’s often difficult to conceptualize and calculate.

Jump to section:

Vonage Business Cloud App – Unified Communications
Vonage Business Cloud Client Settings & Features
Nexmo APIs, Number Programmability & Extensibility
Vonage App Center – An App Store for UC Add-Ons
Vonage Integration Suite – Simplifying Integrations
Vonage CX Cloud Express – VBC for Contact Centers
VBC Admin Portal – Administration Made Easy
Vonage Business Cloud Pricing & Features Overview
The Bottom Line: Vonage is Transcending VoIP

Vonage Business Cloud App – Unified Communications

Whether you’re making VoIP calls, reading a customer’s Facebook message, sharing files with your co-workers or launching an Amazon Chime video meeting, it all happens from the same central location: the Vonage Business Cloud application. Again, this software is available as a desktop program, mobile application (iOS & Android) or directly through a web browser.
Vonage recently updated its unified communications client, making significant changes over the last couple of years to the software’s user interface (on both desktop and mobile), as well as rebuilding the service at the cloud level. The company notes that VBC is built on public cloud infrastructure for great reliability.
VBC will look familiar to anyone who has used team collaboration software before and many of the industry staples are here as well. The VBC client provides user status and presence information, allows you to send direct messages, create teams, chat with groups, share files from local and cloud storage (Dropbox, iCloud & Google Drive), as well as make one-on-one video calls (video conferencing is coming later this year).

However, the client also allows you to send and receive SMS texts and Facebook messages courtesy of Nexmo API integrations. This is a big deal for businesses who communicate with customers through Facebook as the feature allows workers monitor business communications in one location and seamlessly move between mediums from within the same application.
Amazon Chime Pro tier access is included with every VBC account. Chime is used for meetings and will continue to be integrated tighter into VBC. Vonage says you will soon be able to jump straight into a video meeting from within VBC and it will use Vonage’s own video solution so you don’t have to switch platforms over to Chime. For now, users can load Chime as an application through the VBC App Center.
The Vonage Business Cloud software ultimately ties all of the company’s assets together in a single pane.

Vonage Business Cloud Client Settings & Features

This section focuses more on the layout, capabilities and settings within the Vonage Business Cloud application. We will provide a detailed list of all the VoIP calling features available through Vonage Business toward the end of this article. Likewise, we’ll take a look at the administrator portal where customers can handle all account management.
The VBC client has settings ranging from basic necessities such as sounds and notifications to more advanced capabilities such as call continuity which lets you roll a call over to a cellular line or backup connection in the event of an issue with your Internet service.
Calls can be made from a software dialpad that opens on the desktop or mobile client. Once a call is made, “call flip” lets you switch between devices during a call. So if you started the call on your laptop and want to switch to your cell phone, this can be done at the tap of a button. The call is moved seamlessly without the caller knowing and this can be done with any endpoint devices.
For every call queue or virtual receptionist on a Vonage account, the company provides a “Business Inbox” so you can have separate inboxes for different parts of your organization. For instance, all sales messages could be filtered and sent to the sales team inbox, while customer care messages could be sent to support staff.
The Vonage Business Cloud app has two sets of contacts: global company contacts & my contacts, the latter of which which can be imported to your company contacts. Hovering over a contact gives you icons to quickly message, call, video call or favorite that person.
Voicemails can be played directly from within the VBC client application, as well as downloaded or emailed. The voicemails are accompanied by automatic in-app transcriptions so you can read the message without listening.
The VBC client enables some automation such as emailing and deleting messages and custom greetings such as one for your name that identifies your company, a greeting for when you’re unavailable, busy, out of the office etc. You can leave a message with custom call rules such as “Hi I’m out of the office until next week… press 1 to speak with my colleague and if it’s urgent, press 2 to reach my cell phone…” and then you can define all the rules for that through the VBC client voicemail settings.
Vonage’s UC software also provides users with settings for advanced call forwarding and simultaneous ringing. “Follow Me” allows users (or admins) to configure a series of backup numbers so when a call comes in, it’s sent to one device after another (office desk phone, cell phone, home phone etc.) until it reaches the one you’re at or is eventually sent to voicemail. The VBC software lets you define how much time each device should ring before the call is forwarded.
You can likewise configure the client to simultaneously call all of your devices at the same time instead of trying numbers in sequence. Is it after hours? All of your devices can be muted with the click of a single checkbox.

Additional features and settings in the Vonage Business Cloud client:

• Call screening can be configured to prompt inbound callers to state their name.
• SMS on toll-free numbers supported so customers can text message you freely.
• Block calls with in and outbound rules as well as account-level and personal rules.
• You can also block all inbound calls that have no caller ID with a quick setting.
• A “devices” section where you can provision and configure physical desk phones.
• A “Web Launcher” feature that can be set to open a website when a call is initiated.

Nexmo APIs, Number Programmability & Extensibility

Introduced earlier this year, number programmability lets you create custom call rules for different numbers. Every VBC number is programmable courtesy of Nexmo APIs. Vonage purchased Nexmo for $230 million in 2016 and the company notes that while many competitors have APIs on their platform, few if any of them have the breadth of developers that Vonage does with Nexmo’s API being used by more than 700,000 developers.
The Nexmo APIs allow any standard web developer to create an application out of the code. For example, you might direct an incoming VBC call to a Nexmo API, and the Nexmo API could run on an application that you built.
Furthermore, Vonage and Nexmo have created a drag and drop interface that lets you build a unique call flow involving multiple APIs. So for instance, you might have a configuration that can answer a call, look up a calendar to see if your busy, then inform the caller whether you’re available and automatically schedule a followup meeting time.
And again, this kind of automation can be set up with a simple interface that lets you drag and drop the APIs where you want them in the call flow. Vonage notes that it won a few deals earlier this year specifically because of this programmability feature.

There is a deep integration between Vonage Business Cloud and Nexmo, with Nexmo being used to power the back-end of VBC’s messaging platform. Vonage says this allows it to scale much faster and better interoperability with third-party messaging products. As Nexmo continues to evolve and integrate with more vendors and third-party messaging platforms, these will automatically get pulled into VBC.
Nexmo-powered number programmability is a strong differentiating feature for Vonage’s unified communications platform because it businesses the power to define a series of complex call rules and automated events without necessarily requiring a dedicated IT department to pull it off. Number

programmability offers many benefits to VBC customers:

• Simplifies the process for creating call flows and enables powerful call automation.
• Enables the creation of custom communications apps with standard web technologies.
• Enables customizable voice and messaging layered on top of UCaaS functionality.
• Leverages Nexmo APIs which are familiar to more than 700,000 developers.
• Integrates with third-party platforms such as Google Cloud, AWS, Azure, Watson and more.
• Provides a developer platform for building deeper integrations with customer systems.

The VBC App Center is broken down into separate categories including: All Apps, Featured, All Collections, Recommended For You, Popular, New, Categories, Productivity, Customer Engagement, CRM & Extensions. Recommended add-ons are tailored based on what’s happening on your account, how others are using the product, as well as what Vonage thinks of your industry and the services you’ve already bought.
Many of the add-ons are free and depending on what VBC package you buy some of these integrations may be included. If not, you can add some of the features individually. For instance, Spam Shield will block annoying spam calls and comes with a free trial but costs $2.99 a month per extension afterward.
App Center apps aren’t simply available for download in a clean digital library but Vonage provides a fully featured product page and demo for each add-on, including image or video previews, feature lists and descriptions, information about how to use and set up the feature, as well as a button that allows end users to “Request This App” with their account administrator (admins have access to the same App Center from VBC’s admin portal).

Vonage Integration Suite – Simplifying Integrations

Whereas the App Center provides individual add-ons, the Vonage Integration Suite bundles access to multiple integrations from a single application. The Integration Suite is supported across devices and on multiple browsers, including Google Chrome, Firefox and Microsoft Edge.
One of the primary goals of Vonage’s Integration Suite is to improve the experience customers have when working with integrations and the company says that its single connector solution is a key differentiator when comparing VBC with rivals.
Many competitors have integrations but Vonage has wrapped many popular business integrations up into one product so instead of having to install multiple different integrations/connectors, you can install the Vonage Integration Suite and it will let you select which integrations you’d like to add.
Examples include Salesforce, Office 365, G Suite, Clio, Bullhorn, Zendesk and SugarCRM. All you need are credentials for the service you are integrating along with your VBC credentials and Vonage handles the rest. Many integrations are already available and the company says it’s pursuing a lot of opportunities in add-ons and interoperability.

Besides seamlessly connecting Vonage’s unified communications software with many popular business applications, the Integration Suite brings improved capabilities. The Integration Suite offers:

Greater call control and note-taking features

• Enhanced integrated call metrics and reporting for call volume, history and usage data.
• Customizable integration tools such as click-to-dial, Web Launcher and Call Noting.
• Identify incoming callers by looking at the contact book and contacts in the CRM.
• Automatic logging of all all inbound and outbound calls to your CRM.
• Contact management and scheduling across multiple business apps from one interface.

Companies and workers need access to all of these different platforms together to be the most productive and the Integration Suite contributes here. Additionally, you can view a caller’s profile including their full contact history across all the integrations/third-party products that someone is connected to.
Vonage mentions that this is another differentiator for VBC. While most competitors connect out to Salesforce or Zendesk, they’re not bringing all of that information back into one interface or platform. So when someone calls your company, in real time the agent can see all the other points of contact their company has had with a customer, such as one on Salesforce for their sales team and Zendesk for their customer support team.
Having a more detailed overview of a customer’s previous calls with your company allows you to tailor your engagement with them. And much of this happens automatically. For instance when someone calls your company, it’ll link to a Salesforce record and notes or other information can be logged in the CRM.
Agents can also manually record notes on profiles in real time or after a call, which will be automatically sent to Salesforce etc. and there is a link to the full profile in VBC so you can quickly access all of your CRM’s capabilities.

Vonage CX Cloud Express – VBC for Contact Centers

Vonage acquired Contact Center as a Service (CCaaS) company NewVoiceMedia for $350 million in 2018 and in March 2019 the company began offering Vonage CX Cloud Express, which bakes some essential contact center features into Vonage Business Cloud. Perhaps most notably, Vonage’s contact center solution provides a CRM integrated into the VBC client that helps manage customer, agent and employee experiences.
Vonage CX Cloud Express has more sophisticated capabilities for a call center, such as more advanced call routing and IVR, as well as more dashboard analytics and reporting. Vonage also includes call recording in its call center package and while it offers a robust set of features out of the box, these can be extended with further customizations such as those from the App Center.

As a contact center communications platform, Vonage CX Cloud Express offers:

• A complete contact center solution with web admin, IVR, skills-based routing, agent web console, real-time dashboards & call recording.
• A mature integrations suite connects VBC & CX Cloud Express users to their CRM and productivity apps.
• High fault tolerance thanks to being built on a common Public Cloud platform.
• A single integrated communications platform with a 99.999% uptime reliability.

VBC Admin Portal – Administration Made Easy

In addition to the VBC application, the platform’s admin portal was also revamped last year. The control panel has been designed with a dashboard that lets administrators see whether fax, mobile, voice, features and online account are online, as well as the total number of users and extensions. Vonage breaks the admin portal down into the following sections:

Dashboard

– View important details and use shortcuts to access popular features.

Phone System

– Manage all features and settings on your accountant

• VR/IVR settings
• Users, Extensions and phone number
• Call queue, call groups, paging groups, call recording, shared line appearance, hoteling, call blocking, faxes and more

Business Apps

– Manage applications that enhance your business (Business Inbox, Directory Sync, Receptionist Console, Number Programmability).

Account

– View account details and manage account-wide settings.
Store – Order additional service, features and hardware for your account. Store pricing is adjusted per account and reflects any deals you’ve negotiated with Vonage.

Billing

– View invoices and billing information, make a payment, and assign or unassign eligible services from an extension.

Reports

– Run customized reports and view call activity on your account. This includes call quality information.
Vonage provides an automated system for porting phone numbers in the VBC admin portal so if you’re a new VBC customer and you’re looking to bring some of your existing numbers over to Vonage, you just have to enter your information and it will happen automatically within one to five days depending on the carrier and other variables.

VBC has several features geared specifically toward enterprise customers, such an integrated solution for syncing with Active Directory. Larger companies with say 500+ users likely won’t want to manage users in multiple locations (Active Directory plus VBC) so VBC allows Enterprise-class customers to import their Active Directory database and this can be synced between platforms. When an account is disabled in Active Directory, it is disabled in VBC in real-time and the user is actively logged out of their desktop and mobile app.
The VBC administrator portal supports granular permissions so for instance some admins might be able to directly edit a user profile and others might not be able to. Likewise, individual user accounts can be tweaked with specific access settings so certain features are available or not.
For a glimpse at the level of customizability that’s possible in VBC’s admin panel, the “Phone System” section contains all of the following sub-sections: Account Summary, Users, Extensions, Devices, Line Appearance, Phone Numbers, Virtual Receptionist, Conference Bridges, Call Groups, Paging Groups, Call Queues, On-Demand Recordings, Company Recordings, Call Monitoring, Faxes and Call Blocking.
Again, we’ll provide a complete VoIP calling feature list toward the end of this article but settings include call monitoring, which allows an admin to set up a pin that will authorize the ability for someone to silently listen into a call. Hoteling is also supported, so customers who have more users than they do can allow users to log into a phone by punching in their extension and pin numbers when their shift begins and then log out when it ends.

If the base features on your account aren’t enough, there’s a “Store” in the VBC admin portal where you can purchase apps, features and hardware. This section is essentially the App Center which is also available directly through the VBC client.
Add-ons are immediately added to your business phone bill without calling anyone or doing anything else, and the prices reflected through this store are adjusted for each account based on whatever a customer has already negotiated with Vonage. Vonage is proud of this improvement not least because it allows customers to largely self-administer VBC and has resulted in less support calls.
The company notes that it has spent a lot of time focusing on the VBC user interface and experience, especially in the admin portal, where all the settings and features are consistent throughout the application and across platforms, so that your experience on a mobile device is similar to that of the desktop client.
This enhanced interface is especially noticeable in the “Reports” category of the admin portal. Among other information, this section shows the voice and sound quality of calls using a mean opinion score (MOS). The dashboard analytics show how many calls have been rated as well as what number of the calls have been good, moderate and poor quality, with individual statistics for each user including details such as the duration, packet loss and jitter, enabling admins to drill down into where issues are and what they might be.
Backing up that transparency and visibility, the main landing page of VBC’s admin portal has a “Send Feedback” section where you can share your thoughts with Vonage, and this goes a long way toward demonstrating that the company is interested in hearing about customer experiences and making improvements where possible.
Likewise, the admin portal is accompanied by various help tools. In the event that a customer has any questions about setting something up, there are videos, how-tos, and guided tours.
Furthermore, Vonage mentioned that one of its differentiating attributes is the availability of dedicated customer success managers. These are assigned to larger customers so they can call with any issues and they are treated with high priority. However, smaller customers can pay for this premium care and nonetheless receive 24/7 support along with all VBC customers.

Vonage Business Cloud Pricing & Features Overview

Vonage Business Premium Pricing:

• 1-4 lines: $29.99 per month, per line (plus taxes and fees)
• 5-19 lines: $27.99 per month, per line (plus taxes and fees)
• 20-99 lines: $24.99 per month, per line (plus taxes and fees)
• 100+ lines: Tailored to your business with a custom package.

Upgrading to Vonage Business Advanced for $10 more per line/month adds these features:

• 15 hours a month of on-demand call recording
• Call group. Forward calls to multiple extensions at once and have them ring simultaneously.
• Vonage visual voicemail. Transcribe voicemail to text and send it to your email.
• Orange-glove setup. Receive support from Vonage experts for account setup and onboarding.

Features overview for Vonage Business Premium:

• Unlimited calling and SMS Messages in the US and Canada.
• 40+ business cloud phone system features (such as call forwarding – detailed below).
• Mobile app for iOS and Android. Link your business phone number to your mobile device.
• Desktop app. Get the power and control of your business phone system right on your computer.
• VonageFlow. Enables group chat, voice, SMS, video calls, file and media sharing through the desktop and mobile apps.
• Multi-level auto attendant. A virtual receptionist that allows callers self-select how they reach a person or department.
• Video conferencing, chat & file sharing for up to 100 people.
• CRM integrations including Salesforce, G Suite, Office 365, Bullhorn, ConnectWise, JobDiva, Netsuite, Microsoft Dynamics, SugarCRM and Zoho.

Control your privacy.

• Call Announce
• Caller ID Block
• Call Screening
• Do Not Disturb
• Set Caller ID
• *Spam Shield

Personalize your business.

• Admin Portal
• Caller ID
• Custom Call Tagging
• Dynamic Caller ID
• Follow Me
• *Local Or Geographic Number
• *Main Company Number
• Music On Hold
• *Toll Free Numbers
• User Portal
• *Virtual Mailbox
• Virtual Receptionist
• Voicemail

Work on the go.

• *Business Inbox
• Call Forwarding
• Call Flip
• Cell Phone Integration
• Desktop App
• Mobile App
• Multiple Devices On One Extension
• “Never Miss A Call“
• *Paperless Fax
• Text Messaging
• Voicemail To Email
• *Vonage Visual Voicemail
• Work From Anywhere

Give great customer service.

• Busy Lamp Field
• Call Continuity
• Call Hold
• Call Logs
• Call Park
• *Call Queue
• *Call Recording: Company-Wide
• *Call Recording: On-Demand
• Call Waiting
• Click-To-Call Me
• Dashboard
• HD Voice
• Shared Line Appearance (SLA)
• Simultaneous Ring

Save time and money.

• Call Blocking
• Call Conference
• Click-To-Dial
• Directory Assistance (411)
• *Vonage Support PLUS
• Powered By Soluto

Collaborate with colleagues.

• *Call Group
• *Call Monitoring
• Chat
• *Conference Bridge
• File Sharing
• Online Meetings
• *Paging Group
• Video Conferencing
• VonageFlow